THE ACCLAIMED BEVERAGE FORUM ARRIVES AT London’s Indigo, O2
7th October 2025
Each year, The Beverage Forum brings together more than 700 distinguished guests — from top-tier industry leaders and entrepreneurs to innovative suppliers, financial analysts, and influential press members.
As we expand to Europe in 2025, we reaffirm our commitment to delivering unparalleled opportunities for networking, knowledge-sharing, and strategic partnerships that fuel growth across the ever-evolving beverage industry.
Attendees will gain access to exclusive networking opportunities designed to spark meaningful connections, explore new partnerships, and close impactful deals — all while gaining insights into building purpose-driven brands, leveraging existing audiences, and tapping into the rapidly growing functional beverage space. Stay tuned for more speakers and retailers to be announced soon.
GUEST SPEAKERS FROM TOP RETAILERS & BRANDS
UNRIVALLED NETWORKING OPPORTUNITIES
Industry Insights
£550
Meet buyers and leaders from top retailers like:
CONFIRMED SPEAKERS 2025
Jack Sinclair
CEO
BIO
Jack Sinclair, chief executive officer and board member, brings more than 35 years of experience in retail and grocery to Sprouts since joining the company in June 2019.
He has served as a board member of FMI – The Food Industry Association since 2020 and was appointed to the Los Angeles branch board of directors of the Federal Reserve Bank of San Francisco in January 2021. Jack was previously chief executive officer of 99 Cents Only Stores LLC, a premier discount retailer with over 350 locations in the United States, since 2018. Prior to that, he was chief merchandising officer from 2015 to 2018. From 2007 to 2015, Jack was the executive vice president of the U.S. Grocery Division of Walmart, Inc., where he led all aspects of Walmart’s U.S. grocery business at its more than 4,000 stores, which generated substantial growth under his leadership through a focus on local assortment and fresh foods. Jack also spent 14 years at Safeway PLC in London where he was responsible for operations, merchandising and marketing for over 450 Safeway supermarket and convenience store locations throughout the United Kingdom. He served on the board of directors of The Hain Celestial Group, a leading marketer, manufacturer and seller of organic and natural products, from September 2017 to June 2019.
Jack earned a bachelor’s degree in economics and marketing from The University of Strathclyde, Glasgow, Scotland.
Jack Sinclair, chief executive officer and board member, brings more than 35 years of experience in retail and grocery to Sprouts since joining the company in June 2019.
He has served as a board member of FMI – The Food Industry Association since 2020 and was appointed to the Los Angeles branch board of directors of the Federal Reserve Bank of San Francisco in January 2021. Jack was previously chief executive officer of 99 Cents Only Stores LLC, a premier discount retailer with over 350 locations in the United States, since 2018. Prior to that, he was chief merchandising officer from 2015 to 2018. From 2007 to 2015, Jack was the executive vice president of the U.S. Grocery Division of Walmart, Inc., where he led all aspects of Walmart’s U.S. grocery business at its more than 4,000 stores, which generated substantial growth under his leadership through a focus on local assortment and fresh foods. Jack also spent 14 years at Safeway PLC in London where he was responsible for operations, merchandising and marketing for over 450 Safeway supermarket and convenience store locations throughout the United Kingdom. He served on the board of directors of The Hain Celestial Group, a leading marketer, manufacturer and seller of organic and natural products, from September 2017 to June 2019.
Jack earned a bachelor’s degree in economics and marketing from The University of Strathclyde, Glasgow, Scotland.
Bill Shufelt
Co-Founder & CEO
BIO
Bill Shufelt is the visionary Co-Founder & CEO of Athletic Brewing Company, America’s largest dedicated non-alcoholic brewer. As an avid outdoor enthusiast and busy professional, Bill recognized the limitations alcohol placed on achieving his goals, leading him to embrace an alcohol-free lifestyle in 2013. Frustrated by the lack of satisfying non-alcoholic options, Bill had a wild idea: Develop a range of amazing brews that wouldn’t affect you the next day. So, in 2017, Bill left a successful career in finance to establish the first U.S. brewery & taproom dedicated entirely to non-alcoholic beer, despite skepticism from industry insiders. Under Bill’s leadership, Athletic Brewing has redefined the brewing landscape. Since its commercial debut in 2018, the company has grown to become the 8th largest craft brewer and 18th largest overall brewing company in America. Athletic is the number one selling non-alcoholic beer brand in the U.S., with 19% market share. In 2025, Athletic was named by Fast Company as one of the World’s 50 Most Innovative Companies. The company has twice been named to TIME’s 100 Most Influential Companies list and made GQ’s list of the 20 most creative companies in the world in 2024. Bill has appeared on How I Built This with Guy Raz, and his story has been featured in The Wall Street Journal, Forbes, Entrepreneur, and Bloomberg Businessweek, among other prominent publications. With over 100 prestigious taste awards, Athletic’s brews have become a staple on retail shelves and restaurant menus, and are now available at over 75,000 locations in America. Athletic operates custom breweries in Connecticut and California and donates up to $2 million annually to protect and restore outdoor spaces across the globe via its Two For The Trails environmental grant program, which is the largest of its kind in the craft brewing industry. Athletic Brewing is also a proud Certified B Corporation™.
Bill Shufelt is the visionary Co-Founder & CEO of Athletic Brewing Company, America’s largest dedicated non-alcoholic brewer. As an avid outdoor enthusiast and busy professional, Bill recognized the limitations alcohol placed on achieving his goals, leading him to embrace an alcohol-free lifestyle in 2013. Frustrated by the lack of satisfying non-alcoholic options, Bill had a wild idea: Develop a range of amazing brews that wouldn’t affect you the next day. So, in 2017, Bill left a successful career in finance to establish the first U.S. brewery & taproom dedicated entirely to non-alcoholic beer, despite skepticism from industry insiders. Under Bill’s leadership, Athletic Brewing has redefined the brewing landscape. Since its commercial debut in 2018, the company has grown to become the 8th largest craft brewer and 18th largest overall brewing company in America. Athletic is the number one selling non-alcoholic beer brand in the U.S., with 19% market share. In 2025, Athletic was named by Fast Company as one of the World’s 50 Most Innovative Companies. The company has twice been named to TIME’s 100 Most Influential Companies list and made GQ’s list of the 20 most creative companies in the world in 2024. Bill has appeared on How I Built This with Guy Raz, and his story has been featured in The Wall Street Journal, Forbes, Entrepreneur, and Bloomberg Businessweek, among other prominent publications. With over 100 prestigious taste awards, Athletic’s brews have become a staple on retail shelves and restaurant menus, and are now available at over 75,000 locations in America. Athletic operates custom breweries in Connecticut and California and donates up to $2 million annually to protect and restore outdoor spaces across the globe via its Two For The Trails environmental grant program, which is the largest of its kind in the craft brewing industry. Athletic Brewing is also a proud Certified B Corporation™.
Jonas Tåhlin
President of Spirit Brands
Olivia Ferdi
Co-Founder
Daniel Khoury
Co-Founder
James Watt
Founder
BIO
James Watt co-founded BrewDog in 2007 and then spent 17 years as CEO of the iconic beer business. Before BrewDog, James worked as captain of a north Atlantic trawler for 7 years.
Under his leadership, BrewDog grew from just two humans and a dog into one of the world’s leading beer brands. The company broke records for its rapid growth, pioneered a whole new generation of business models through innovative equity crowdfunding, and became famous globally for its uniquely anarchic approach to marketing. With BrewDog, James not only built a Unicorn, but also created the UK’s most loved beer brand and the 14th most valuable beer brand in the world, from scratch.
Alongside steering the BrewDog ship, James is also an active founder, investor and advisor. In 2024, he launched Social Tip, a brand advocacy platform that turns everyday consumers into micro-influencers. The groundbreaking app rewards users for sharing authentic brand experiences, redefining modern marketing by turning real customers into a powerful driver for brand growth. With a legacy of building disruptive, community-driven brands, James continues to shape the future of business and marketing.
James Watt co-founded BrewDog in 2007 and then spent 17 years as CEO of the iconic beer business. Before BrewDog, James worked as captain of a north Atlantic trawler for 7 years.
Under his leadership, BrewDog grew from just two humans and a dog into one of the world’s leading beer brands. The company broke records for its rapid growth, pioneered a whole new generation of business models through innovative equity crowdfunding, and became famous globally for its uniquely anarchic approach to marketing. With BrewDog, James not only built a Unicorn, but also created the UK’s most loved beer brand and the 14th most valuable beer brand in the world, from scratch.
Alongside steering the BrewDog ship, James is also an active founder, investor and advisor. In 2024, he launched Social Tip, a brand advocacy platform that turns everyday consumers into micro-influencers. The groundbreaking app rewards users for sharing authentic brand experiences, redefining modern marketing by turning real customers into a powerful driver for brand growth. With a legacy of building disruptive, community-driven brands, James continues to shape the future of business and marketing.
Andrew Salter
Co-Founder & CMO
BIO
Andrew Salter is the co-founder and Chief Marketing Officer of DIRTEA, a wellness brand transforming how people engage with health through the power of functional mushrooms. He led the company through its early years as CEO, building it into one of the UK’s fastest-growing wellness brands with a cult following and global ambition. Now, as CMO, he focuses on brand building, company vision and strategy, and international expansion.
Alongside his brother Simon, he has spent over a decade creating culturally resonant campaigns and ventures. The pair created the global health movement Feeling Nuts, which reached over a billion people and led to a Channel 4 primetime show, before founding a creative venture studio that worked with brands including Rolls Royce, LadBible, Letters Live, Vero, and former world champion David Haye. They also played a key role in the inception and growth of Velocity Black, the luxury members’ lifestyle platform acquired by Capital One.
He was named to Forbes 30 Under 30 for his work across health, culture, and brand innovation.
Andrew Salter is the co-founder and Chief Marketing Officer of DIRTEA, a wellness brand transforming how people engage with health through the power of functional mushrooms. He led the company through its early years as CEO, building it into one of the UK’s fastest-growing wellness brands with a cult following and global ambition. Now, as CMO, he focuses on brand building, company vision and strategy, and international expansion.
Alongside his brother Simon, he has spent over a decade creating culturally resonant campaigns and ventures. The pair created the global health movement Feeling Nuts, which reached over a billion people and led to a Channel 4 primetime show, before founding a creative venture studio that worked with brands including Rolls Royce, LadBible, Letters Live, Vero, and former world champion David Haye. They also played a key role in the inception and growth of Velocity Black, the luxury members’ lifestyle platform acquired by Capital One.
He was named to Forbes 30 Under 30 for his work across health, culture, and brand innovation.
Thomas Robson-Kanu
Founder
BIO
Thomas Robson-Kanu is a former Premier League and international footballer who represented clubs such as West Brom and the Wales national team before retiring in 2021 to champion the power of natural nutrition.
In 2018, Thomas and his father founded The Turmeric Co. after discovering the remarkable recovery benefits of their homemade turmeric blend, which helped Thomas overcome injuries and the physical demands of elite training. Since then, The Turmeric Co. has grown into one of the UK’s fastest-growing health brands, backed by clinical studies validating its anti-inflammatory benefits. The brand’s award-winning products are loved by thousands across the UK, trusted by professional sports clubs including Everton FC, Brentford FC, and Sale Sharks Rugby Club, and are now taking the shelves by storm at Sainsbury’s, Tesco, and Boots.
Thomas’ professional ethos is underpinned by a commitment to excellence, innovation, and integrity. His leadership style is characterised by strategic vision, meticulous attention to detail, and a relentless pursuit of excellence in all endeavours.
In addition to leading The Turmeric Co., Thomas occasionally appears as a football pundit on ITV and Sky Sports, offering valuable insights from his distinguished career. As a recognised voice in the world of sport, his contributions extend the conversation to issues such as recovery, nutrition, and mental resilience – areas in which he has personal experience and expertise.
An established thought leader and influencer, Thomas leverages his platform to advocate for social causes and drive positive change in society. Particularly through the company’s innovative product range, he remains deeply committed to empowering people from all walks of life to live pain-free and reach their full potential.
Thomas Robson-Kanu is a former Premier League and international footballer who represented clubs such as West Brom and the Wales national team before retiring in 2021 to champion the power of natural nutrition.
In 2018, Thomas and his father founded The Turmeric Co. after discovering the remarkable recovery benefits of their homemade turmeric blend, which helped Thomas overcome injuries and the physical demands of elite training. Since then, The Turmeric Co. has grown into one of the UK’s fastest-growing health brands, backed by clinical studies validating its anti-inflammatory benefits. The brand’s award-winning products are loved by thousands across the UK, trusted by professional sports clubs including Everton FC, Brentford FC, and Sale Sharks Rugby Club, and are now taking the shelves by storm at Sainsbury’s, Tesco, and Boots.
Thomas’ professional ethos is underpinned by a commitment to excellence, innovation, and integrity. His leadership style is characterised by strategic vision, meticulous attention to detail, and a relentless pursuit of excellence in all endeavours.
In addition to leading The Turmeric Co., Thomas occasionally appears as a football pundit on ITV and Sky Sports, offering valuable insights from his distinguished career. As a recognised voice in the world of sport, his contributions extend the conversation to issues such as recovery, nutrition, and mental resilience – areas in which he has personal experience and expertise.
An established thought leader and influencer, Thomas leverages his platform to advocate for social causes and drive positive change in society. Particularly through the company’s innovative product range, he remains deeply committed to empowering people from all walks of life to live pain-free and reach their full potential.
Kevin Nitz
Vice President of Non-Alcoholic Beverages
BIO
Kevin Nitz has served as Molson Coors’ Vice President of Non-Alcoholic Beverages since 2022, overseeing portfolio strategy, growth and commercialization to support the company’s evolution into a total-beverage business. During Kevin’s tenure, Molson Coors’ non-alc portfolio has expanded significantly with drinks that sell in traditional alcohol occasions alongside brands that provide incremental opportunity to Molson Coors’ core business in beer. Most recently, Kevin has led the integration of Fever-Tree, ZOA Energy and Naked Life Non-Alcoholic Cocktails into Molson Coors’ portfolio.
Adding to his deep expertise is Kevin’s numerous roles in sales, revenue management, analytics and supply chain. Throughout his 20-year career with Molson Coors, Kevin has held senior roles including Vice President of chain sales (Kroger business), Vice President of revenue management and Senior Director of forecasting, planning and commercialization. Kevin’s wide-ranging leadership experience is marked by an ability to inspire his teams to win while having fun in the process.
Kevin Nitz has served as Molson Coors’ Vice President of Non-Alcoholic Beverages since 2022, overseeing portfolio strategy, growth and commercialization to support the company’s evolution into a total-beverage business. During Kevin’s tenure, Molson Coors’ non-alc portfolio has expanded significantly with drinks that sell in traditional alcohol occasions alongside brands that provide incremental opportunity to Molson Coors’ core business in beer. Most recently, Kevin has led the integration of Fever-Tree, ZOA Energy and Naked Life Non-Alcoholic Cocktails into Molson Coors’ portfolio.
Adding to his deep expertise is Kevin’s numerous roles in sales, revenue management, analytics and supply chain. Throughout his 20-year career with Molson Coors, Kevin has held senior roles including Vice President of chain sales (Kroger business), Vice President of revenue management and Senior Director of forecasting, planning and commercialization. Kevin’s wide-ranging leadership experience is marked by an ability to inspire his teams to win while having fun in the process.
Andrew Tchadovitch
Vice President, Strategic Relationships and M&A
Emma Wykes
CEO
BIO
With a career in the drinks industry spanning over 25 years, Emma Wykes is widely regarded as one of the pioneering forces behind the non-alcoholic drinks revolution. Together with its founder, Ben Branson, she built Seedlip, the non-alcoholic spirit, into one of the biggest drinks brands in the world, and oversaw its subsequent acquisition by Diageo.
Emma has since teamed up again with Ben Branson to create Pollen Projects, to continue to change the way the world drinks. The portfolio includes: Sylva, a distillery and maturation labs producing aged spirits exploring the untapped flavour potential of trees; and seasn a pair of delicious and intense cocktail bitters.
Emma is passionate about supporting other women in business and promoting female leadership through the lens of collaboration. She is a mentor to female (and male) founders in the drinks industry.
A natural pathfinder and born multi-tasker, outside of work she is a qualified yoga teacher and coach She enjoys expanding her mind and chasing her two dogs around the village in Oxfordshire where she lives.
With a career in the drinks industry spanning over 25 years, Emma Wykes is widely regarded as one of the pioneering forces behind the non-alcoholic drinks revolution. Together with its founder, Ben Branson, she built Seedlip, the non-alcoholic spirit, into one of the biggest drinks brands in the world, and oversaw its subsequent acquisition by Diageo.
Emma has since teamed up again with Ben Branson to create Pollen Projects, to continue to change the way the world drinks. The portfolio includes: Sylva, a distillery and maturation labs producing aged spirits exploring the untapped flavour potential of trees; and seasn a pair of delicious and intense cocktail bitters.
Emma is passionate about supporting other women in business and promoting female leadership through the lens of collaboration. She is a mentor to female (and male) founders in the drinks industry.
A natural pathfinder and born multi-tasker, outside of work she is a qualified yoga teacher and coach She enjoys expanding her mind and chasing her two dogs around the village in Oxfordshire where she lives.
Chris Williamson
Co-Founder
BIO
Chris Williamson is a British podcaster and writer, best known as the host of Modern Wisdom, where he dives into everything from self-improvement and philosophy to human behavior and the weird corners of the internet. Since 2018, he’s sat down with world-leading psychologists, neuroscientists, comedians, and cultural commentators, distilling complex ideas into accessible insights. 900+ episodes and 1 billion+ downloads.
He’s also the co-founder of Neutonic, one of the fastest-growing energy beverage brands of the last two years. Neutonic is a nootropic energy drink designed to help you focus and be more productive. With over 3.5 million cans sold in under two years through online-only channels across the UK and the USA, and consistent sell-out launches, the brand is now preparing for a major retail rollout, as well as international expansion.
Chris Williamson is a British podcaster and writer, best known as the host of Modern Wisdom, where he dives into everything from self-improvement and philosophy to human behavior and the weird corners of the internet. Since 2018, he’s sat down with world-leading psychologists, neuroscientists, comedians, and cultural commentators, distilling complex ideas into accessible insights. 900+ episodes and 1 billion+ downloads.
He’s also the co-founder of Neutonic, one of the fastest-growing energy beverage brands of the last two years. Neutonic is a nootropic energy drink designed to help you focus and be more productive. With over 3.5 million cans sold in under two years through online-only channels across the UK and the USA, and consistent sell-out launches, the brand is now preparing for a major retail rollout, as well as international expansion.
Simon Squibb
Founder
Charlie Morgan
Co-Founder & Managing Director
BIO
Charlie founded Au Vodka in 2015 with his best friend, and together they’ve transformed it into one of the UK’s most recognizable premium spirits brands. Known for its striking gold bottles and bold marketing, Au Vodka has grown from a grassroots idea into a global player — recently expanding into the U.S. with major distribution.
Charlie founded Au Vodka in 2015 with his best friend, and together they’ve transformed it into one of the UK’s most recognizable premium spirits brands. Known for its striking gold bottles and bold marketing, Au Vodka has grown from a grassroots idea into a global player — recently expanding into the U.S. with major distribution.
Kaumil S Gajrawala
Managing Director: Beverage, Household Products & HALO Strategy
BIO
Kaumil Gajrawala is a Managing Director covering Beverages, Consumer Products, and Health & Wellness at Jefferies. Kaumil brings over 20 years of analytical experience to this role both on the buyside and sellside, with 19 years focused on the consumer sector. Prior to Jefferies, Kaumil spent five years at Credit Suisse also covering Beverages, Consumer Products, and Health & Wellness. Beforehand, he had a five-year stint covering global consumer products at Manikay Partners, an investment firm. Kaumil began his career at UBS where he was a top-3 ranked Beverage analyst, according to Institutional Investor. Kaumil holds a Bachelor of Science in Finance from Rutgers University.
Kaumil Gajrawala is a Managing Director covering Beverages, Consumer Products, and Health & Wellness at Jefferies. Kaumil brings over 20 years of analytical experience to this role both on the buyside and sellside, with 19 years focused on the consumer sector. Prior to Jefferies, Kaumil spent five years at Credit Suisse also covering Beverages, Consumer Products, and Health & Wellness. Beforehand, he had a five-year stint covering global consumer products at Manikay Partners, an investment firm. Kaumil began his career at UBS where he was a top-3 ranked Beverage analyst, according to Institutional Investor. Kaumil holds a Bachelor of Science in Finance from Rutgers University.
Marisa Poster
Founder
BIO
Marisa Poster is the Co-Founder of PerfectTed Energy, the fastest-growing energy drink brand in the UK and Europe’s largest matcha brand. As seen on BBC’s Dragons’ Den, PerfectTed is redefining the energy category with Europe’s first matcha green tea energy drinks and organic matcha powders. Born out of Marisa’s personal struggles with traditional caffeine sources due to her ADHD, anxiety, and other neurodivergent challenges, PerfectTed provides crash-free caffeine alternatives through the power of matcha green tea. On a mission to spread positive energy, their award-winning products are now available in almost all major grocers, including Tesco, Sainsbury’s, Waitrose, Morrison’s, Asda, Holland & Barrett, Selfridges, Planet Organic, Joe & The Juice, Blank Street, and more.
At just 28 years old, Marisa has achieved incredible milestones, scaling PerfectTed to a £40M run rate in just three years and expanding to 30,000 sites across 50+ countries. PerfectTed made history on Dragons’ Den when Marisa and her co-founders secured offers from all five dragons and investment from Steven Bartlett, a pivotal moment that launched the brand into the spotlight and secured their position as Global Sponsor to The Diary of a CEO Podcast.
Marisa’s entrepreneurial journey and leadership have earned her numerous accolades, including being named to the prestigious Forbes 30 Under 30 and winning the title of Young British Entrepreneur of the Year.
Marisa Poster is the Co-Founder of PerfectTed Energy, the fastest-growing energy drink brand in the UK and Europe’s largest matcha brand. As seen on BBC’s Dragons’ Den, PerfectTed is redefining the energy category with Europe’s first matcha green tea energy drinks and organic matcha powders. Born out of Marisa’s personal struggles with traditional caffeine sources due to her ADHD, anxiety, and other neurodivergent challenges, PerfectTed provides crash-free caffeine alternatives through the power of matcha green tea. On a mission to spread positive energy, their award-winning products are now available in almost all major grocers, including Tesco, Sainsbury’s, Waitrose, Morrison’s, Asda, Holland & Barrett, Selfridges, Planet Organic, Joe & The Juice, Blank Street, and more.
At just 28 years old, Marisa has achieved incredible milestones, scaling PerfectTed to a £40M run rate in just three years and expanding to 30,000 sites across 50+ countries. PerfectTed made history on Dragons’ Den when Marisa and her co-founders secured offers from all five dragons and investment from Steven Bartlett, a pivotal moment that launched the brand into the spotlight and secured their position as Global Sponsor to The Diary of a CEO Podcast.
Marisa’s entrepreneurial journey and leadership have earned her numerous accolades, including being named to the prestigious Forbes 30 Under 30 and winning the title of Young British Entrepreneur of the Year.
Simon Wright
Founder & CEO
BIO
Simon Wright is the founder of Burnt Faith, the world’s first modern brandy house, located in London and recently nominated for Brandy/Cognac of the Year by The Spirits Business. The Burnt Faith mission is to reimagine and reignite the brandy category for a new generation. Previously, he created Hawkes Cider, the UK’s first urban cidery, which was acquired by BrewDog in 2018.
Simon Wright is the founder of Burnt Faith, the world’s first modern brandy house, located in London and recently nominated for Brandy/Cognac of the Year by The Spirits Business. The Burnt Faith mission is to reimagine and reignite the brandy category for a new generation. Previously, he created Hawkes Cider, the UK’s first urban cidery, which was acquired by BrewDog in 2018.
Pedro Schmidt
Founder & CEO
BIO
Pedro Schmidt has a master’s degree in pharmaceutical sciences from ETH Zurich, one of the world’s leading universities, and several years of experience in the pharmaceutical industry. Driven by science and innovation, he spent 5 years developing KA-EX, the only sports recovery product clinically shown to lower cortisol – the “holy grail” in post-workout recovery. KA-EX is backed by three clinical trials and has been shown to reduce cortisol by 36% within 48 hours, while improving sleep quality (+15%), HRV (+10%), daily energy (+9%), and mood (+8%).
Today, thousands of professional athletes rely on KA-EX, including TUDOR Pro Cycling, Paris Saint-Germain, Udinese, German Bundesliga clubs, the Swiss National Team, as well as many Olympic gold medallists and world champions. In Switzerland, KA-EX is among the top-10 best-selling supplements, available in 10’000 POS, including all pharmacies, supermarkets (Coop, Migros), convenience stores (Coop Pronto, Spar), gyms (incl. PureGym, Holmes Place), and many more outlets.
Now expanding into the U.S., KA-EX is available at Equinox locations in California and NYC, SoulCycle, Rumble, and 100’s of premium outlets and convenience stores, including. 7-Eleven, GoPuff and BevMo! This July, the brand launched a $3M marketing campaign featuring national TV spots, billboards, and a partnership with the New York Post, alongside collaborations with 50+ influencers such as Louis Chandler (Director of Fitness, alo Wellness Club) and leading Equinox, SoulCycle, and Barry’s Bootcamp trainers.
KA-EX has just launched in the UK, with listings at ZAPP, Tropicana, and Red23 — and a partnership with a major gym chain to be announced soon.
Pedro Schmidt has a master’s degree in pharmaceutical sciences from ETH Zurich, one of the world’s leading universities, and several years of experience in the pharmaceutical industry. Driven by science and innovation, he spent 5 years developing KA-EX, the only sports recovery product clinically shown to lower cortisol – the “holy grail” in post-workout recovery. KA-EX is backed by three clinical trials and has been shown to reduce cortisol by 36% within 48 hours, while improving sleep quality (+15%), HRV (+10%), daily energy (+9%), and mood (+8%).
Today, thousands of professional athletes rely on KA-EX, including TUDOR Pro Cycling, Paris Saint-Germain, Udinese, German Bundesliga clubs, the Swiss National Team, as well as many Olympic gold medallists and world champions. In Switzerland, KA-EX is among the top-10 best-selling supplements, available in 10’000 POS, including all pharmacies, supermarkets (Coop, Migros), convenience stores (Coop Pronto, Spar), gyms (incl. PureGym, Holmes Place), and many more outlets.
Now expanding into the U.S., KA-EX is available at Equinox locations in California and NYC, SoulCycle, Rumble, and 100’s of premium outlets and convenience stores, including. 7-Eleven, GoPuff and BevMo! This July, the brand launched a $3M marketing campaign featuring national TV spots, billboards, and a partnership with the New York Post, alongside collaborations with 50+ influencers such as Louis Chandler (Director of Fitness, alo Wellness Club) and leading Equinox, SoulCycle, and Barry’s Bootcamp trainers.
KA-EX has just launched in the UK, with listings at ZAPP, Tropicana, and Red23 — and a partnership with a major gym chain to be announced soon.
Oli Russell-Cowan
Co-Founder
BIO
Oli Russell-Cowan – Captain of Cult Indoctrination
Ex-Director Lifestyle Marketing at Liquid Death, founder of RAD SEASON (acquired), Keynote speaker, brand builder, podcaster. Oli is a global brand strategist, lifestyle marketing expert with a proven track record in shaping culturally relevant brands. He combines strategic brand expertise with authentic cultural insight.
Oli Russell-Cowan – Captain of Cult Indoctrination
Ex-Director Lifestyle Marketing at Liquid Death, founder of RAD SEASON (acquired), Keynote speaker, brand builder, podcaster. Oli is a global brand strategist, lifestyle marketing expert with a proven track record in shaping culturally relevant brands. He combines strategic brand expertise with authentic cultural insight.
Launa Humphreys
Senior Category Buying Manager – Food
BIO
As Senior Category Manager at Holland & Barrett, Launa Humphreys plays a key role in shaping the future of health and wellness retail across the UK and beyond. With over 700 stores nationwide and a fast-growing online presence, Holland & Barrett is Europe’s leading health and wellness retailer — and Launa is at the forefront of bringing innovative, better-for-you brands to their shelves.
As Senior Category Manager at Holland & Barrett, Launa Humphreys plays a key role in shaping the future of health and wellness retail across the UK and beyond. With over 700 stores nationwide and a fast-growing online presence, Holland & Barrett is Europe’s leading health and wellness retailer — and Launa is at the forefront of bringing innovative, better-for-you brands to their shelves.
Nick Hunter
Head of New Business
BIO
Nick Hunter is the Head of New Business at Carlsberg Britvic, the UK’s largest multi-beverage company. With over 15 years of experience in the industry, he has held a variety of roles specializing in sales leadership and strategic management. His career spans some of the world’s most renowned companies, including Nestlé, Kraft Heinz, and Danone.
Nick Hunter is the Head of New Business at Carlsberg Britvic, the UK’s largest multi-beverage company. With over 15 years of experience in the industry, he has held a variety of roles specializing in sales leadership and strategic management. His career spans some of the world’s most renowned companies, including Nestlé, Kraft Heinz, and Danone.
Ananda Roy
Senior Vice President and Industry Advisor, Consumer Goods
BIO
Ananda Roy engages executive leaders at the world’s largest consumer goods brands and retailers on the strategic drivers of category growth. With a strong commercial mindset, he leverages Circana’s extensive data and analytics capabilities and a team of subject-matter experts to accelerate client growth.
Roy is the author of several Circana European CPG thought leadership reports, including Europe’s Innovation Pacesetters, Sustainability Matters: No Plan B, Private Labels: Hiding in Plain Sight, and Demand Signals, Circana’s bi-annual consumer goods category review.
A recognized industry thought leader, Roy is a frequent speaker at industry conferences and events and has delivered opening keynote addresses at several global food and beverage conferences. His perspective is often featured on BBC TV and Radio, SKY and CNBC networks, and in The Financial Times of London, Le Figaro, El Pais, Bloomberg, Reuters, Marketing Week, and leading trade media outlets such as The Grocer and ESM.
Before joining Circana in 2021, Roy held various strategy development and commercial leadership positions in FTSE-25 CPG firms and management consulting and research firms, in addition to early-career roles at two global advertising networks.
Roy has an MBA from the University of Warwick and executive qualifications in Leadership, Innovation, and Advanced Analytics from the Harvard Business School, London Business School, and Cambridge University.
Ananda Roy engages executive leaders at the world’s largest consumer goods brands and retailers on the strategic drivers of category growth. With a strong commercial mindset, he leverages Circana’s extensive data and analytics capabilities and a team of subject-matter experts to accelerate client growth.
Roy is the author of several Circana European CPG thought leadership reports, including Europe’s Innovation Pacesetters, Sustainability Matters: No Plan B, Private Labels: Hiding in Plain Sight, and Demand Signals, Circana’s bi-annual consumer goods category review.
A recognized industry thought leader, Roy is a frequent speaker at industry conferences and events and has delivered opening keynote addresses at several global food and beverage conferences. His perspective is often featured on BBC TV and Radio, SKY and CNBC networks, and in The Financial Times of London, Le Figaro, El Pais, Bloomberg, Reuters, Marketing Week, and leading trade media outlets such as The Grocer and ESM.
Before joining Circana in 2021, Roy held various strategy development and commercial leadership positions in FTSE-25 CPG firms and management consulting and research firms, in addition to early-career roles at two global advertising networks.
Roy has an MBA from the University of Warwick and executive qualifications in Leadership, Innovation, and Advanced Analytics from the Harvard Business School, London Business School, and Cambridge University.
Judd Hausner
Managing Director
BIO
Judd Hausner is Managing Director, North America at Fever-Tree, the world’s leading premium mixer brand. A founding executive of the U.S. subsidiary, he rose to Chief Commercial Officer in 2022 before stepping into his current role in 2025. Along the way, he has been at the center of one of the category’s most exciting growth stories—scaling sales fivefold, guiding Fever-Tree to U.S. market leadership, and contributing to a landmark strategic partnership with Molson Coors.
With nearly 20 years in the beverage world, Judd has built brands with iconic and innovative companies including Boston Beer Company, Anchor Brewing in San Francisco, and Denmark’s Empirical Spirits. Known for pairing entrepreneurial grit with big-company discipline, he’s passionate about innovation, brand building, and inspiring teams to win together. Today, he brings that perspective to shaping Fever-Tree’s next chapter across North America.
Judd Hausner is Managing Director, North America at Fever-Tree, the world’s leading premium mixer brand. A founding executive of the U.S. subsidiary, he rose to Chief Commercial Officer in 2022 before stepping into his current role in 2025. Along the way, he has been at the center of one of the category’s most exciting growth stories—scaling sales fivefold, guiding Fever-Tree to U.S. market leadership, and contributing to a landmark strategic partnership with Molson Coors.
With nearly 20 years in the beverage world, Judd has built brands with iconic and innovative companies including Boston Beer Company, Anchor Brewing in San Francisco, and Denmark’s Empirical Spirits. Known for pairing entrepreneurial grit with big-company discipline, he’s passionate about innovation, brand building, and inspiring teams to win together. Today, he brings that perspective to shaping Fever-Tree’s next chapter across North America.
Dean Ginsberg
Co-Founder & CEO
BIO
Dean Ginsberg is a dynamic entrepreneur and co-founder of Served Drinks, the UK-based ready-to-drink (RTD) brand redefining what it means to enjoy cocktails and hard seltzers in a “better for you” format. Alongside his brother Ryan Ginsberg and partner Ellie Goulding, Dean helped launch the company in 2019 to address a gap in the market: great-tasting alcoholic drinks that don’t compromise on health, flavour or sustainability.
Dean Ginsberg is a dynamic entrepreneur and co-founder of Served Drinks, the UK-based ready-to-drink (RTD) brand redefining what it means to enjoy cocktails and hard seltzers in a “better for you” format. Alongside his brother Ryan Ginsberg and partner Ellie Goulding, Dean helped launch the company in 2019 to address a gap in the market: great-tasting alcoholic drinks that don’t compromise on health, flavour or sustainability.
James Davies
General Manager Europe – Alcohol Ready to Drink
BIO
James Davies has served as General Manager Europe ARTD since 2023 where the business launched its global relationship with Brown Forman and launched the iconic Jack Daniels and Coca-Cola across Europe. Since then, the company has taken on exciting launches of Absolut Vodka and Sprite, Bacardi and Coca-Cola and Schweppes Mix cocktails.
With nearly 20 years in the beverage industry James has a variety of experience across the commercial spectrum in multiple European markets having spent over 15 years at Diageo prior to joining Coca-Cola.
James Davies has served as General Manager Europe ARTD since 2023 where the business launched its global relationship with Brown Forman and launched the iconic Jack Daniels and Coca-Cola across Europe. Since then, the company has taken on exciting launches of Absolut Vodka and Sprite, Bacardi and Coca-Cola and Schweppes Mix cocktails.
With nearly 20 years in the beverage industry James has a variety of experience across the commercial spectrum in multiple European markets having spent over 15 years at Diageo prior to joining Coca-Cola.
Vann Russell
Founder & Managing Director
BIO
Vann founded Arlington Capital Advisors in 2004. Prior to founding Arlington, Vann spent over a decade with Deloitte and was also a franchisee of several restaurant and multi-unit concepts. At Arlington, Vann has developed specific expertise in advising emerging consumer brands in the beverage and restaurant industries and is widely considered the leading dealmaker in the global beer sector. Vann graduated from The University of Alabama, Birmingham, majoring in accounting. He has also served on the board of directors of several privately held restaurant and franchise / multi-unit companies.
Vann founded Arlington Capital Advisors in 2004. Prior to founding Arlington, Vann spent over a decade with Deloitte and was also a franchisee of several restaurant and multi-unit concepts. At Arlington, Vann has developed specific expertise in advising emerging consumer brands in the beverage and restaurant industries and is widely considered the leading dealmaker in the global beer sector. Vann graduated from The University of Alabama, Birmingham, majoring in accounting. He has also served on the board of directors of several privately held restaurant and franchise / multi-unit companies.
TITLE SPONSOR
Official Data & Insights Partner
SPONSORED BY
BRING YOUR BEVERAGE TO LIFE
Pitch your brand live to top retailers, industry leaders & investors — and compete to win £500k worth in support, including an intro to Sainsbury’s buyers, a cash prize from Revolut, and an Ecommerce/Consultancy package from Collab.
The Beverage Forum London 2025 will be held at:
Indigo at The O2
205 Peninsula Square
London SE10 0ES, United Kingdom
ACCOMMODATION & ROOM BLOCKS
1 Waterview Dr
London, SE10 0TW
United Kingdom
Reservations:
Room Block Discount: £309/night when reserved through our booking link (no code needed)
Please use the booking link provided in your event ticket confirmation email when making your reservation.
Western Gateway, Royal Victoria Dock
London, E16 1FA
United Kingdom
Reservations:
Website: https://goodhotel.co/london
Room Block Discount: up to 20% off
Please use the discount code provided in your event ticket confirmation email when making your reservation.
8–18 London Bridge Street
London, SE1 9SG
United Kingdom
Reservations:
Email: reservations@londonbridgehotel.com
Phone: +44 (0) 207 855 2200
Room Block Discount: up to 20% off
Please use the discount code provided in your event ticket confirmation email when making your reservation.
AGENDA
TUES, OCTOBER 7th
8:00 – 8:45 AM
Check-in / Networking Breakfast
9:00 – 9:15 AM
9:15 – 9:30 AM
9:30 – 10:00 AM
Keynote: TO BE ANNOUNCED
10:00 – 10:30 AM
Emerging Company Spotlight: TO BE ANNOUNCED
10:30 – 10:50 AM
Networking Break
10:50 – 11:20 AM
11:20 – 11:50 AM
11:50 AM – 12:20 PM
12:20 – 12:40 PM
12:40 – 1:40 PM
Networking Lunch
1:40 – 2:10 PM
2:10 – 2:40 PM
2:40 – 2:55 PM
2:55 – 3:25 PM
3:25 – 3:45 PM
Networking Break
3:45 – 4:15 PM
4:15 – 4:45 PM
4:45 – 5:15 PM
5:15 – 5:30 PM
5:30 – 7:00 PM
Happy Hour