2025 London - The Beverage Forum 2025

WHERE GLOBAL BEVERAGE LEADERS
& BRANDS CONNECT

£750
~~£900~~

THE ACCLAIMED BEVERAGE FORUM ARRIVES AT London’s Indigo, O2

7-8th October 2025

Each year, The Beverage Forum brings together more than 700 distinguished guests — from top-tier industry leaders and entrepreneurs to innovative suppliers, financial analysts, and influential press members.

As we expand to Europe in 2025, we reaffirm our commitment to delivering unparalleled opportunities for networking, knowledge-sharing, and strategic partnerships that fuel growth across the ever-evolving beverage industry.

Attendees will gain access to exclusive networking opportunities designed to spark meaningful connections, explore new partnerships, and close impactful deals — all while gaining insights into building purpose-driven brands, leveraging existing audiences, and tapping into the rapidly growing functional beverage space. Stay tuned for more speakers and retailers to be announced soon.

GUEST SPEAKERS FROM TOP RETAILERS & BRANDS

UNRIVALLED NETWORKING OPPORTUNITIES

Industry Insights

BUY EARLY BIRD TICKETS

£750
~~£900~~

VIEW AGENDA

Meet buyers and leaders from top retailers like:

CONFIRMED SPEAKERS 2025

Jack Sinclair

CEO

BIO

Jack Sinclair, chief executive officer and board member, brings more than 35 years of experience in retail and grocery to Sprouts since joining the company in June 2019.

He has served as a board member of FMI – The Food Industry Association since 2020 and was appointed to the Los Angeles branch board of directors of the Federal Reserve Bank of San Francisco in January 2021. Jack was previously chief executive officer of 99 Cents Only Stores LLC, a premier discount retailer with over 350 locations in the United States, since 2018. Prior to that, he was chief merchandising officer from 2015 to 2018. From 2007 to 2015, Jack was the executive vice president of the U.S. Grocery Division of Walmart, Inc., where he led all aspects of Walmart’s U.S. grocery business at its more than 4,000 stores, which generated substantial growth under his leadership through a focus on local assortment and fresh foods. Jack also spent 14 years at Safeway PLC in London where he was responsible for operations, merchandising and marketing for over 450 Safeway supermarket and convenience store locations throughout the United Kingdom. He served on the board of directors of The Hain Celestial Group, a leading marketer, manufacturer and seller of organic and natural products, from September 2017 to June 2019.

Jack earned a bachelor’s degree in economics and marketing from The University of Strathclyde, Glasgow, Scotland.

Bill Shufelt

Co-Founder & CEO

BIO

Bill Shufelt is the Co-Founder and CEO of Athletic Brewing Company based in Connecticut & California. Founded in 2017, Athletic Brewing is widely credited with jumpstarting and de-stigmatizing the non-alcoholic beer segment to being the fastest growing and most exciting category in beer. Bill brought his financial background and a love of beer to a partnership with highly awarded brewer John Walker to bring Athletic to life. Bill’s love of the outdoors is evident in all elements of Athletic branding.

Since launching in 2018, Athletic Brewing has grown to become a Top 15 craft brewery and the largest non-alcoholic beer brand in the U.S. In 2022, Athletic was ranked as the 26th fastest-growing private company in America by Inc. Magazine and named one of TIME’s “100 Most Influential Companies.

Jonas Tåhlin

President of Spirit Brands

Olivia Ferdi

Co-Founder

Daniel Khoury

Co-Founder

Aimy Steadman

Co-Founder & Chief Operating Officer

BIO

Aimy Steadman, Co-Founder and COO at BeatBox Beverages, is a trailblazing entrepreneur, operator and culture shaper. As Co-Founder & COO, Aimy has helped transform and disrupt the alcohol industry with BeatBox’s undeniable place in retail and in culture. Transforming the brand from a startup born at UT Austin into one of the fastest growing ready-to-drink (RTD) cocktail companies in the country.

With a background that spans digital marketing, nonprofit development and even five years as an on-air as a radio DJ, Aimy brings a rare blend of creativity and operational discipline to the BeatBox leadership team. Aimy’s ability to unite people, process and purpose has been instrumental in fueling BeatBox’s explosive growth, building a company culture as strong as its fan base.

Aimy is a founding board member of Naturally Austin and the former national board chair for the entire Naturally Network, a nonprofit with more than 35,000 members dedicated to accelerating and elevating the power and impact of conscious business practices in the natural products industry. In addition to driving change through her advocacy, Aimy also serves as a strategic advisor to Springdale Ventures. Her journey as a purpose-driven leader is featured in the 2020 book Immigrant Hustle and can be seen with the brand’s dedication to social impact becoming a Certified B Corporation in 2023. Alongside her founding partners, Aimy was honored with the prestigious EY Entrepreneur of the Year – Gulf South award in 2024.

Aimy holds a B.S. in Advertising and an MBA in Entrepreneurship from the University of Texas at Austin, a proud “Double Longhorn” Aimy continues to lead with heart, scale smart and champion culture every step of the way.

Andrew Salter

Co-Founder & CMO

BIO

Andrew Salter is the co-founder and Chief Marketing Officer of DIRTEA, a wellness brand transforming how people engage with health through the power of functional mushrooms. He led the company through its early years as CEO, building it into one of the UK’s fastest-growing wellness brands with a cult following and global ambition. Now, as CMO, he focuses on brand building, company vision and strategy, and international expansion.

Alongside his brother Simon, he has spent over a decade creating culturally resonant campaigns and ventures. The pair created the global health movement Feeling Nuts, which reached over a billion people and led to a Channel 4 primetime show, before founding a creative venture studio that worked with brands including Rolls Royce, LadBible, Letters Live, Vero, and former world champion David Haye. They also played a key role in the inception and growth of Velocity Black, the luxury members’ lifestyle platform acquired by Capital One.

He was named to Forbes 30 Under 30 for his work across health, culture, and brand innovation.

Thomas Robson-Kanu

Founder

BIO

Thomas Robson-Kanu is a former Premier League and international footballer who represented clubs such as West Brom and the Wales national team before retiring in 2021 to champion the power of natural nutrition.

In 2018, Thomas and his father founded The Turmeric Co. after discovering the remarkable recovery benefits of their homemade turmeric blend, which helped Thomas overcome injuries and the physical demands of elite training. Since then, The Turmeric Co. has grown into one of the UK’s fastest-growing health brands, backed by clinical studies validating its anti-inflammatory benefits. The brand’s award-winning products are loved by thousands across the UK, trusted by professional sports clubs including Everton FC, Brentford FC, and Sale Sharks Rugby Club, and are now taking the shelves by storm at Sainsbury’s, Tesco, and Boots.
Thomas’ professional ethos is underpinned by a commitment to excellence, innovation, and integrity. His leadership style is characterised by strategic vision, meticulous attention to detail, and a relentless pursuit of excellence in all endeavours.

In addition to leading The Turmeric Co., Thomas occasionally appears as a football pundit on ITV and Sky Sports, offering valuable insights from his distinguished career. As a recognised voice in the world of sport, his contributions extend the conversation to issues such as recovery, nutrition, and mental resilience – areas in which he has personal experience and expertise.

An established thought leader and influencer, Thomas leverages his platform to advocate for social causes and drive positive change in society. Particularly through the company’s innovative product range, he remains deeply committed to empowering people from all walks of life to live pain-free and reach their full potential.

Kevin Nitz

Vice President of Non-Alcoholic Beverages

BIO

Kevin Nitz has served as Molson Coors’ Vice President of Non-Alcoholic Beverages since 2022, overseeing portfolio strategy, growth and commercialization to support the company’s evolution into a total-beverage business. During Kevin’s tenure, Molson Coors’ non-alc portfolio has expanded significantly with drinks that sell in traditional alcohol occasions alongside brands that provide incremental opportunity to Molson Coors’ core business in beer. Most recently, Kevin has led the integration of Fever-Tree, ZOA Energy and Naked Life Non-Alcoholic Cocktails into Molson Coors’ portfolio.

Adding to his deep expertise is Kevin’s numerous roles in sales, revenue management, analytics and supply chain. Throughout his 20-year career with Molson Coors, Kevin has held senior roles including Vice President of chain sales (Kroger business), Vice President of revenue management and Senior Director of forecasting, planning and commercialization. Kevin’s wide-ranging leadership experience is marked by an ability to inspire his teams to win while having fun in the process.

Andrew Tchadovitch

Vice President, Strategic Relationships and M&A

Chris Williamson

Co-Founder

BIO

Chris Williamson is a British podcaster and writer, best known as the host of Modern Wisdom, where he dives into everything from self-improvement and philosophy to human behavior and the weird corners of the internet. Since 2018, he’s sat down with world-leading psychologists, neuroscientists, comedians, and cultural commentators, distilling complex ideas into accessible insights. 900+ episodes and 1 billion+ downloads.

He’s also the co-founder of Neutonic, one of the fastest-growing energy beverage brands of the last two years. Neutonic is a nootropic energy drink designed to help you focus and be more productive. With over 3.5 million cans sold in under two years through online-only channels across the UK and the USA, and consistent sell-out launches, the brand is now preparing for a major retail rollout, as well as international expansion.

Simon Squibb

Founder

Simon Squibb

Founder

Taylor Foxman

Founder & CEO

BIO

Taylor Foxman serves as the Founder & CEO of The Industry Collective, the leading advisory group for ~90 founders and CEOs of leading beverage (alcoholic and non alcoholic), CPG, Retail, Hospitality and Cannabis companies, half of which are from underrepresented communities (AAPI/LATAM/Female Founded Communities in particular).

Foxman is also an advisor for 7 Venture Capital firms focused on hospitality, beverage, DTC and run beverage deal flow for 3 angel communities. Also, she covers the convergence of culture/cannabis/beverage for Rolling Stone Magazine.

Aitch

Founder

BIO

Platinum-selling rapper Aitch is known for his sharp lyricism, genre-blending sound, and down-to-earth charm. He broke out with viral hits like Straight Rhymez and Back to Basics, and cemented his place in UK rap with his debut album Close to Home, which reached #2 on the UK charts. A BRIT Award winner and the first Mancunian to take home Best Hip-Hop, Grime and Rap Act, Aitch has toured around the world, collaborated with artists like AJ Tracey and Anne-Marie and picked up over 3 billion streams. After a short hiatus, he returned in 2025 with 4 — a bold, confident sophomore album showcasing his growth as both artist and man. Known for his relatability, northern pride, and versatility, Aitch continues to be a leading voice in British music. In 2024 Aitch developed and launched his own fizzy water brand ‘SYPS’ – a first-to-category brand of zero sugar zero calories waters that taste just like a fizzy drink with none of the downsides. Stocked in retail and hospitality across the UK, this successful venture has now added the title ‘entrepreneur’ to his already impressive resume.

Spencer Matthews

Founder

BIO

Spencer Matthews is an endurance athlete, health advocate, founder, and entrepreneur.

Driven by his personal relationship with alcohol, Spencer founded CleanCo – an award winning non-alcoholic spirit brand – in 2019. Sold globally, CleanCo has rapidly grown to become the world’s leading independent alcohol free spirit brand.

Beyond CleanCo, Spencer hosts the UNTAPPED podcast where he sits down with guests from all walks of life to understand how they have overcome personal challenges and found their untapped potential. He is also a World Record-holding endurance athlete and active philanthropist.

Charlie Morgan

Co-Founder & Managing Director

Vikkstar

Partner

Kaumil S Gajrawala

Managing Director: Beverage, Household Products & HALO Strategy

Marisa Poster

Founder

BIO

Marisa Poster is the Co-Founder of PerfectTed Energy, the fastest-growing energy drink brand in the UK and Europe’s largest matcha brand. As seen on BBC’s Dragons’ Den, PerfectTed is redefining the energy category with Europe’s first matcha green tea energy drinks and organic matcha powders. Born out of Marisa’s personal struggles with traditional caffeine sources due to her ADHD, anxiety, and other neurodivergent challenges, PerfectTed provides crash-free caffeine alternatives through the power of matcha green tea. On a mission to spread positive energy, their award-winning products are now available in almost all major grocers, including Tesco, Sainsbury’s, Waitrose, Morrison’s, Asda, Holland & Barrett, Selfridges, Planet Organic, Joe & The Juice, Blank Street, and more.

At just 28 years old, Marisa has achieved incredible milestones, scaling PerfectTed to a £40M run rate in just three years and expanding to 30,000 sites across 50+ countries. PerfectTed made history on Dragons’ Den when Marisa and her co-founders secured offers from all five dragons and investment from Steven Bartlett, a pivotal moment that launched the brand into the spotlight and secured their position as Global Sponsor to The Diary of a CEO Podcast.

Marisa’s entrepreneurial journey and leadership have earned her numerous accolades, including being named to the prestigious Forbes 30 Under 30 and winning the title of Young British Entrepreneur of the Year.

Karina Sudenyte

CMO & Sustainability Lead

BIO

Karina Sudenyte co-founded Flawsome! in 2017 with her partner. With just £800, no industry experience, and twins on the way, the pair set out to challenge why perfectly good fruit was rejected for being the “wrong” shape. Their vision: to create a sustainable future for their daughters, their community, and the farmers who grow our produce.

This began as a story of saving surplus and wonky fruit when Karina discovered that 1/3 of all produce goes to waste, often just for looking “wonky.” Growing up eating produce from nan’s orchard she knew this was just how fruit looked, so Flawsome! mission began to save this delicious fruit and turn it into something Flawsome!

Seven years later, Flawsome! has grown into a profitable, fast-scaling drinks brand — hitting £5 million in revenue, saving over 77 million wonky and surplus fruits, and reaching 3,000 distribution points worldwide. Today, their drinks are poured across the UK’s hospitality and food service scene. Proof that purpose and profit can thrive side by side.

A Forbes 30 Under 30 Europe social entrepreneur and former Co-Chair of B Local Wales, Karina champions the role of business in driving sustainable change while making great taste non-negotiable.

Simon Wright

Founder & CEO

BIO

Simon Wright is the founder of Burnt Faith, the world’s first modern brandy house, located in London and recently nominated for Brandy/Cognac of the Year by The Spirits Business. The Burnt Faith mission is to reimagine and reignite the brandy category for a new generation. Previously, he created Hawkes Cider, the UK’s first urban cidery, which was acquired by BrewDog in 2018.

Pedro Schmidt

Founder & CEO

BIO

Pedro Schmidt has a master’s degree in pharmaceutical sciences from ETH Zurich, one of the world’s leading universities, and several years of experience in the pharmaceutical industry. Driven by science and innovation, he spent 5 years developing KA-EX, the only sports recovery product clinically shown to lower cortisol – the “holy grail” in post-workout recovery. KA-EX is backed by three clinical trials and has been shown to reduce cortisol by 36% within 48 hours, while improving sleep quality (+15%), HRV (+10%), daily energy (+9%), and mood (+8%).

Today, thousands of professional athletes rely on KA-EX, including TUDOR Pro Cycling, Paris Saint-Germain, Udinese, German Bundesliga clubs, the Swiss National Team, as well as many Olympic gold medallists and world champions. In Switzerland, KA-EX is among the top-10 best-selling supplements, available in 10’000 POS, including all pharmacies, supermarkets (Coop, Migros), convenience stores (Coop Pronto, Spar), gyms (incl. PureGym, Holmes Place), and many more outlets.

Now expanding into the U.S., KA-EX is available at Equinox locations in California and NYC, SoulCycle, Rumble, and 100’s of premium outlets and convenience stores, including. 7-Eleven, GoPuff and BevMo! This July, the brand launched a $3M marketing campaign featuring national TV spots, billboards, and a partnership with the New York Post, alongside collaborations with 50+ influencers such as Louis Chandler (Director of Fitness, alo Wellness Club) and leading Equinox, SoulCycle, and Barry’s Bootcamp trainers.

KA-EX has just launched in the UK, with listings at ZAPP, Tropicana, and Red23 — and a partnership with a major gym chain to be announced soon.

BRING YOUR BEVERAGE TO LIFE

Pitch your brand live to top retailers, industry leaders & investors — and compete to win £500k worth in support, including an intro to Sainsbury’s buyers, a cash prize from Revolut, and an Ecommerce/Consultancy package from Collab.

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AGENDA

View our two-day agenda packed with keynotes, panels, and networking opportunities.

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The Beverage Forum London 2025 will be held at:

Indigo at The O2

205 Peninsula Square
London SE10 0ES, United Kingdom

ACCOMMODATION & ROOM BLOCKS

InterContinental London – The O2

1 Waterview Dr
London, SE10 0TW
United Kingdom

Reservations:
Room Block Discount: £309/night when reserved through our booking link (no code needed)

Please use the booking link provided in your event ticket confirmation email when making your reservation.

Good Hotel London

Western Gateway, Royal Victoria Dock
London, E16 1FA
United Kingdom

Reservations:
Website: https://goodhotel.co/london
Room Block Discount: up to 20% off

Please use the discount code provided in your event ticket confirmation email when making your reservation.

London Bridge Hotel

8–18 London Bridge Street
London, SE1 9SG
United Kingdom

Reservations:
Email: reservations@londonbridgehotel.com
Phone: +44 (0) 207 855 2200
Room Block Discount: up to 20% off

Please use the discount code provided in your event ticket confirmation email when making your reservation.