Beverage Forum

Jenna Behrer
Senior Director, Innovation
Heineken USA

Jenna Behrer leads the Innovation Department at Heineken USA, where she oversees all product, packaging & new business model innovation across the brand portfolio. Her team is maniacally focused on finding & driving innovations that address consumer problems in new occasions and consumption moments. She is passionate about bringing the start-up mindset to life within Heineken USA, and has championed new ways of thinking & new types of processes to execute a test-and-learn culture.

Jenna first joined Heineken USA in November 2016 after 7 years with PepsiCo International, leading in brand management & innovation roles across Chicago, New York & Western Europe, with a key highlight including development & execution of the first pan-Western Europe Quaker Innovation strategy.

A graduate of the University of Michigan (Go Blue!), she now lives in NYC with her husband Jason and loves international travel & experiencing new cultures. .

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