The Beverage Forum

April 24-25, 2018

The Westin Chicago River North
Chicago, IL

2017 Agenda

Registration grants complete access to all sessions (including workshops this year!), networking and sponsor tabletops.  Learn more here  

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Thursday, April 27

7:00am - 7:30am

Registration & Coffee  

7:30am - 8:30am

WORKSHOP: Top Trends Shaping the Non-Alcohol Market

The market for non-alcoholic beverages continues to evolve in the U.S. Some refreshment beverage categories are thriving; others are struggling to resonate with the changing tastes of today’s consumers. Learn which categories are growing, which are not, and why. Gain valuable insight with an overview of current market trends and learn what the future may hold.

Gary Hemphill, Managing Director & COO, BMC Research, Beverage Marketing Corporation

WORKSHOP: The Battle of the Pour – It’s “On” and “Off”

More so today than ever before, adult beverage suppliers are furiously competing for each and every drinking occasion, and channels are competing just as fiercely for consumer attention and dollars. Experts from Nielsen and Nielsen CGA compare and contrast beverage alcohol trends across off and on premise channels, and the changing consumer dynamics shaping those trends.

Danny Brager, Senior Vice President, Nielsen Beverage Alcohol Practice
Jon Collins, President, Nielsen CGA

8:00am - 9:00am

Continental Breakfast & Networking
Sponsor Tabletops Open

Sponsored by cargill

9:00am - 9:10am

Steve Pintarelli, Publisher, Beverage Industry

9:10am - 9:30am

OPENING ADDRESS: State of the Industry
Michael Bellas, Chairman & CEO, Beverage Marketing Corp.

9:30am - 9:45am


9:45am - 10:30am

Indra Nooyi, Chairman & CEO, PepsiCo

Since joining PepsiCo in 1994, Indra Nooyi has played a vital role in many of the company’s platforms and strategies. During her decade-long tenure as chief executive officer and chairman, she has directed the company’s global strategy, including the acquisitions of Tropicana and Quaker Oats, which brought the Gatorade brand into PepsiCo’s portfolio as well as the merger with PepsiCo’s anchor bottlers.

10:30am - 11:00am

Networking Break 
Sponsor Tabletops Open

Sponsored by niagara

11:00am - 12:00pm
PANEL: Disruption, Demographics and Brand Evolution

The emergence of new categories, the transformation of existing ones and changing consumer demographics create enormous opportunities in the beverage industry but also pose significant threats to established brands. Winning brands have all the advantages and all the burdens associated with success, including a legacy and the risk associated with changing a tested formula. The panel will discuss how successful brands view this challenge, confront it, and explore the lessons of those who have successfully navigated change along with those who look for a way forward.

Antonio Sciuto, EVP Brands and CMO, Nestlé Waters North America
James Trebilcock , Executive Vice President & Chief Commercial Officer, Dr Pepper Snapple Group
Azania Andrews, VP Marketing, Michelob ULTRA at Anheuser-Busch InBev
MODERATOR: Kevin Lane Keller, E.B. Osborn Professor of Marketing, The Tuck School of Business, Dartmouth College

12:00pm - 1:00pm

Lunch & Networking

1:00pm - 1:15pm

The Beverage Forum is proud to recognize large and small organizations that stood out in 2016 and have risen to meet the opportunities and challenges within the beverage space.

1:15pm - 2:00pm

Rodney Sacks, Chairman & CEO, Monster Beverage Corporation

As the energy drink market continues to post strong gains, Monster Beverage Corp. is a leader in that category under the guidance of its Chairman and Chief Executive Officer Rodney Sacks. Through his leadership, Monster Beverage Corp. has gained share in the energy market, seen net sales increase, acquired long-time business partner American Fruits & Flavors and most notably entered into a long-term strategic partnership with The Coca-Cola Co.

2:00pm - 2:45pm

Jim Koch, Brewer & Founder, The Boston Beer Company

After founding The Boston Beer Co. in 1984, Jim Koch has seen the ebbs and flows of the craft beer industry. As the craft beer market adjusts to a deceleration in growth, the craft beer icon will address what he and other brewers in the market are doing to bring those growth numbers to where they were as well as what the future holds for craft beer in the America.

2:45pm - 3:15pm

Networking Break
Sponsor Tabletops Open 

3:15pm - 4:15pm

PANEL: Today’s View, Tomorrow’s Perspective. A Wall Street Roundtable

The beverage industry is constantly changing - new products and innovations, buyouts, changing consumer tastes and demands - it’s a never ending cycle. In our traditional “Roundtable” discussion, a panel of leading Wall Street executives will share their views and analysis of the current global beverage marketplace along with insights on what the future holds.

Bonnie Herzog, Managing Director, Wells Fargo Securities
Carlos Laboy, Managing Director, Global Beverage Sector Head, HSBC
Robert Ottenstein, Senior Managing Director, Evercore ISI
Mark Swartzberg, Managing Director, Stifel, Nicolaus & Co.
MODERATOR: Caroline Levy, Founder, Caroline Levy Advisors

4:15pm - 5:00pm


Kim Jeffery, Past President & CEO, Nestlé Waters North America (retired 2014)
         Tim Brown, Past President & CEO, Nestlé Waters North America; President & COO, Chobani

During Kim’s 30+ years with Nestle Waters North America, he and his predecessors have done more than any other company to drive the growth of bottled water in the U.S. From a small company in the 1980s,NWNA has grown to over $5 billion in 2016. Now that bottled water has become the No. 1 beverage by volume in the U.S., hear what Kim thinks that means for the future of the beverage market and consumers. 

5:00pm - 6:30pm

Cocktail Reception & Networking 
Sponsor Tabletops Open



Friday, April 28

7:00am - 7:30am

Registration & Coffee  

7:30am - 8:30am

WORKSHOP: Top Trends Shaping The Beverage Alcohol Market

The alcoholic beverage segment has recently taken on a new look. A multitude of craft and artisanal beverages and companies have taken the stage creating a whole new array of choices for consumers. With an in-depth review of growth rates, projections, consumer growth patterns, category challenges and much more, you will get a detailed look at the developments that are shaping today’s alcoholic beverage marketplace. We will also explore the consumer. Which category -- beer, wine or spirits -- is winning and why?

Brian Sudano, Managing Partner, BMC Strategic Associates, Beverage Marketing Corporation
Ryan Barker, Founder & Managing Partner, BERA Brand Management (BBM)

WORKSHOP: Beverage Marketing: (Re)Connecting in an Age of Ad Clutter

As the volume of media, brands and ads has increased, consumers have been inundated with clutter – and beverage companies have had to work harder than ever to break through. In this presentation, Kantar Media will analyze the crowded landscape of both traditional and digital advertising, while Kantar TNS will provide a case study regarding how beverage marketers can use mindset targeting to refine their digital campaigns, reach the right consumers when they are most receptive and achieve higher levels of engagement and purchase.

Phil Maves, Director, Media and Digital, Kantar Millward Brown
Jon Swallen, Chief Research Officer, Kantar Media

8:00am - 9:00am

Continental Breakfast & Networking
Sponsor Tabletops Open

Sponsored by synergy

9:00am - 9:45am
PANEL: Rising Stars of the Beverage Market

Whether it’s because of convenience, specialty selections or fresh, onsite offerings, American consumers have more choices than ever when deciding where to purchase beverages. As evolving consumer demands fuel channel migration, traditional format stores also are finding new ways to reach the modern-day shopper in order to remain competitive.

Paul Hietko, Founder, FEW Spirits
Chris Campbell, Co-Founder, President and CEO, Chameleon Cold-Brew
Neil Kimberley, Chief Strategy Officer, Essentia
MODERATOR: Ross Colbert, Global Sector Head, Beverages, Rabobank International

9:45am - 10:30am

Pete Coors, Vice Chairman of the Board, Chief Customer Relations Officer, Molson Coors

A recognized leader in the beer industry, Pete Coors, vice chairman of the board for Molson Coors Brewing Co., has served in a number of different executive and management positions for Adolph Coors Co., Coors Brewing Co. and Molson Coors. In 2016, MillerCoors became a wholly owned division of the company.

10:30am - 11:00am

Networking Break 
Sponsor Tabletops Open

11:00am - 11:45am
PANEL: Disrupting the American Retail Landscape

As consumers demand more choices and more convenience when deciding where to purchase beverages, new paths to purchase like apps, direct delivery, and more have crashed the party to meet this demand and disrupt past practices. While traditional channels are seeking new ways to be relevant, compete and capture this demand, the new digital capabilities require speed, scale and focus. Ultimately, competition intensifies, complexity grows, consumers win. One thing for sure is the future retail landscape will be changed and some retailers / channels may never recover.

Clint McClain, SVP & GM, GigPig
Alexander Rink , CEO and Business Founder, 360pi
Tim O'Connor, CEO & Founder, Retail Performance Solutions
MODERATOR: Brian Sudano, Managing Partner, BMC Strategic Associates, Beverage Marketing Corporation

11:45am - 12:30pm
PANEL: The Road to New Product Development

In today’s beverage market, new product development needs to hit on a number of top consumer trends — health and wellness, functionality, premium, convenience and much more! Learn what the successful new beverages of today are incorporating in their formulations as well as the packaging design elements they are highlighting to ensure these products stand out from the crowd.

Meghan Labot, Managing Director, Spring Design Partners

Larry Levin, EVP, Business Development - New Solutions, IRI

Jennifer Zegler, Global Food & Drink Analyst, Mintel

MODERATOR: Steven Pintarelli, Publisher, Beverage Industry Magazine

12:30pm - 1:15pm

J. Alexander (Sandy) Douglas, EVP & President, Coca-Cola NA, The Coca-Cola Company

As a member of The Coca-Cola Co. since 1988, Sandy Douglas is in charge of the company’s North American operations. Prior to this appointment, he was Senior Vice President and Global Chief Customer Officer. He has helped to shape and execute many of Coca-Cola’s key initiatives and strategies in North America. He is also supporting the acceleration of the company’s 2020 Vision.


Closing Remarks / Conference Concludes

Presented By
Beverage Industry Beverage Industry