The Beverage Forum

April 27-28, 2017

The Westin Chicago River North
Chicago, IL

swallenJon Swallen
Chief Research Officer,
Kantar Media

Jon has more than 30 years of professional experience in media research, coming up through the ad agency business before joining Kantar Media in 2004.

In his CRO role, Jon is responsible for the methodology designs used to monitor and report advertising activity across all of the digital and non-digital media channels that Kantar Media tracks. He also leads the company’s Thought Leadership practice, analyzing its extensive database to uncover and report on advertising trends within media sectors and key vertical markets.

Before Jon came to Kantar Media, he held senior research positions in the media departments of the Universal McCann and Ogilvy & Mather advertising agencies. He managed a wide range of research activities that were focused on understanding consumer’s use of media and applying these insights to improve the effectiveness of client’s media advertising strategies.

Jon has been an active contributor within the media research community over the past two decades and has been an invited speaker at leading industry events, both domestically and abroad. He holds a B.A. degree in Psychology from Duke University.

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