Director, Media and Digital,
Kantar Millward Brown
Phil Maves oversees Kantar Millward Brown’s efforts around Mindset Targeting, helping brands target their research segments and drive growth.
Prior to joining Kantar Millward Brown’s Digital division, Phil was instrumental in establishing and driving momentum with Kantar TNS’s Digital Segment Targeting (DST) solution, turning it from an idea to reality, winning industry recognition from the likes of ESOMAR, and driving client engagements from IHG, Coca-Cola, AT&T, Microsoft, and many others. Prior to joining Kantar TNS, Phil managed client strategy at digital agency Path Interactive, worked as an independent marketing consultant, and spent 6 years in Google's direct sales organization, as an account strategist for clients’ search and display advertising efforts, and a training leader around YouTube’s monetization rollout.
Phil is experienced supporting clients across multiple verticals, including Technology, Travel, Media/Entertainment, Industrial Markets, CPG, Real Estate, and Pharma/Healthcare. He holds a Bachelor’s Degree in Media and Communication from Saint John Fisher College, and he lives in New York City.