The Beverage Forum

April 27-28, 2017

The Westin Chicago River North
Chicago, IL

coorsPete Coors
Vice Chairman of the Board, Chief Customer Relations Officer,
Molson Coors

Peter H. Coors is vice chairman and chief customer relations officer of Molson Coors Brewing Company. Pete is a native of the state of Colorado. He was born on September 20, 1946, in Golden, Colorado.

He graduated from the Phillips Exeter Academy in Exeter, N.H., in 1965, attended Cornell University where he received his bachelor’s degree in industrial engineering in 1969. He earned a master’s degree in business administration from the University of Denver in 1970. He also has received honorary doctorates from Regis University in 1991, Wilberforce University in 1992, Johnson & Wales University in 1997, and Colorado State University in 2011.

Pete’s professional career in the brewing business follows a Coors tradition that has spanned more than a century and five generations of Coors family members. He has served in a number of positions at the company. In 2002, Pete was named Chairman, Coors Brewing Company and Chairman of Adolph Coors Company. Currently, Pete is Chairman of Molson Coors Brewing Company. In addition, in July, 2008, Pete was named Chairman of MillerCoors, now a division of Molson Coors Brewing Company.

Pete’s outside corporate board of director membership includes Energy Corporation of America and American Enterprise Institute. He is president and a trustee of the Adolph Coors Foundation. His numerous and diverse civic responsibilities include serving as a trustee and member of the executive board of the Denver Area Council of the Boy Scouts of America, and a member of the National Western Stock Show Association executive committee.

Pete is also a member of the International Chapter of Young Presidents Organization, and the Denver Art Museum Foundation.

Pete is an avid outdoorsman. Active in wildlife conservation, he serves on the boards of several conservation groups. Peter is currently a national trustee and also is a former national president and chairman of Ducks Unlimited.

Pete is the son of Joseph and Holly Coors, and is a great-grandson of Adolph Coors, who founded the Golden brewery in 1873. He and his wife, Marilyn, have six children and thirteen grandchildren.

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