The Beverage Forum

April 27-28, 2017

The Westin Chicago River North
Chicago, IL

bragerJames Trebilcock
Executive Vice President & Chief Commercial Officer
Dr Pepper Snapple Group

James “Jim” Trebilcock is the executive vice president and chief commercial officer (CCO) for Dr Pepper Snapple Group. In this role, he leads and oversees all areas of commercial brand management and marketing, as well as national account sales, shopper marketing, category management, revenue margin management and integrated business planning.

Jim took on the added responsibilities of CCO in 2016 after serving since 2008 as EVP of marketing. In his nearly three decades with DPS and its predecessor companies, he has held numerous leadership positions in brand management, promotions, marketing research and marketing services.

He joined the company in 1987 as brand manager for Cherry 7UP, progressing through the organization as director of promotions, vice president of marketing and senior vice president of marketing services. In 2003, Jim was named senior vice president-consumer marketing and was responsible for all consumer marketing, strategic alliances, merchandising and consumer insights for the entire portfolio of brands. He held this position until being promoted to EVP of marketing in 2008.

Before joining DPS, he held several regional sales and marketing positions with Coca-Cola Bottling Co. Consolidated. Prior to that, he began his marketing career with General Mills Inc., working in the Big G Cereal Division.

Jim is a graduate of Michigan State University where he holds a B.A. and an MBA in marketing. He is a member of the board of directors of the Association of National Advertisers and the Cotton Bowl Classic. He also serves as president of the Dr Pepper Dallas Cup, one of the world’s most prestigious international youth soccer tournaments.

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