VP Marketing, Michelob ULTRA
Azania Andrews is Vice President, Michelob ULTRA. In this role, Azania is responsible for all integrated U.S. marketing efforts for ULTRA—the fastest growing beer in the industry.
Azania joined Anheuser-Busch in 2013 where she led the charge in transforming the company’s digital marketing. She served as Senior Director, Digital Connections and was responsible for defining digital strategy and execution across paid, owned and earned media as well as leading the digital innovation agenda.
Prior to joining A-B, Azania was Vice President, Business Development at WPP. There she focused on connecting client teams to WPP’s digital capabilities including specialist agencies and external partnerships across the digital media/marketing industry.
Before joining WPP, Azania was Senior Brand Strategist at Y&R New York/Team Dell. There she worked with media, research and client partners to identify customer insights, identify target markets for brand investment and define campaign communications strategy for Dell. Prior to joining Y&R Azania was a Digital Strategist as Schematic New York work on a variety of brands including Microsoft, Thomson Reuters and Target and a Marketer for PepsiCo’s Foodservice division.
Azania holds a BA from Stanford University and an MBA from Harvard Business School.